Written by Roota Mittal on

My $100,000 Portfolio Secrets Revealed

A freelancer’s portfolio is the key to landing clients. It contains all the relevant information about the freelancer’s work experience, projects, skills, all-around personality, vibe, and even their contact information along with a call to action. 

A portfolio is an important tool to show why you as a freelancer are different and also better than other freelancers. 

Today, I’ll list down 4 universal components that go into making a kicka** portfolio! 

Ready for it? Ready to turn into a client magnet?

Let’s go!


1) An Unforgettable Bio

Your bio is the first thing your clients will see so make sure it’s unique, sexy and client-focused. Don’t write paragraphs after paragraphs talking about only you and your services. 

For example, if you’re someone who helps authors self publish books, your bio should be something like, 

“I help authors self publish their books with more profits and less overwhelm. I helped my previous client publish and sell 25000 copies in the first month itself. I later helped him upsell his ideas in the form of new books which made the original launch a 6 figure launch.”

You’ve got to talk about what you do in just 1 sentence and then move on and talk about the results you’ve gotten for your previous clients.


However, if you still haven’t landed your first client and have no previous experience or result, here’s how you can begin. Find 3 clients and work for them for free in exchange for their testimonials. Once you’ve got 3 testimonials in hand, create a portfolio and start charging for your services!


2) 3 Impressive Case Studies

A case study should always include the objective of the project, the approach taken and the outcome,  along with real numbers, data, pictures, and results about the work you have done for your clients and the results you’ve gotten them.

 For example, if you worked for a webinar case study, start by mentioning the goal which in this case was supposed to get more leads. 

Then give details about the kind of ad campaigns you ran for it, talk about the audience you targeted, the money you spent on ads, & the returns you got. Give more details about the experiments you tested.

Put in screenshots of those ads, showcase the funnel you made. And finally, share the output, share the results you got. 

The case study should be consolidated and give your prospective client a fair overview of everything that happened end to end.


3) Genuine Testimonials 

Showcasing testimonials where people say nice things about you is not being braggy. It’s just a way to show your prospective clients that you’ve made your previous clients happy by reducing their problems and getting them more leads, sales, and profits. It’s a way to ensure them that you can do the same for them! 

It builds more credibility and definitely increases your chance of getting more offers.


4) An Irresistible CTA (call to action)

This is like the endgame. Ofc you want your prospective client to book a call with you. So just go for it, be direct or make it interesting. The choice is yours, but get them to book a call with you.

Make sure you insert the (right) link, and it works. I use Calendly to get my calls booked! I talk more about it in my other blog – ‘software and extensions’. Check that out for more info.

Also, don’t forget to include your email id along with the CTA. 

So the two things at the end of your portfolio should be:

‘Book a call with me’ and ‘Email me if you have any question’ 


That’s it, that’s all that you need to build a kickass portfolio! But before you begin working on your portfolio, I have something super special for you! 

A video wherein I show you the same portfolio that helped me make $100,000 as a freelancer. So dive right in for more ideas and inspiration –



March 28, 2022